The Google Ads Apps Certification proves you can plan, launch, and optimize App campaigns that drive installs and in-app actions across Google’s networks. This guide gives you 12 Google Ads Apps Certification questions and answers — with the correct answer in bold — plus a clear rundown of what the exam covers and how to pass it on Google Skillshop.
Table of Contents
Key takeaways
- The Google Ads Apps Certification is free on Google Skillshop and taken online, with an 80% passing score.
- It’s built around App campaigns — assets, machine learning, measurement, and expanding into new markets.
- Many questions are “choose two” or “choose three,” so read each one carefully and learn the reasoning behind every answer.
What the Google Ads Apps Certification covers
The Google Ads Apps Certification focuses on App campaigns, Google’s largely automated campaign type for promoting mobile apps across Search, Google Play, YouTube, Discover, and the Display Network. The exam checks that you understand how the system uses your text, image, video, and HTML5 assets — plus your Google Play store listing — to assemble and deliver the right ad to the right user at the right time.
You’ll be tested on building strong asset variety and using the asset report to swap out low performers, setting campaign-level basics like budget, language, and location, and structuring themed ad groups. A big theme of the Google Ads Apps Certification is the human-plus-machine partnership: machine learning handles bidding and delivery, while you bring strategy, goal-setting, and creativity, feed the system quality data, and set sensible bids and budgets. Expect scenario questions on measurement (view-through conversions, cross-device journeys, long-term user value) and on preparing an app for new markets.
How the Google Ads Apps Certification is scored
Like other Google Ads exams, the Google Ads Apps Certification is an online, multiple-choice assessment, and you need 80% to pass. Several questions ask you to select two or three correct options, and partial credit can apply. If you don’t pass, you can retake it after 24 hours, and the certification is valid for 12 months. Working through Google Ads Apps Certification questions and answers first is the fastest way to find and fix your weak spots.
How to prepare and pass on your first try
Start with the free learning path on Google Skillshop, then use the questions below as a mock exam. Pay attention to how many answers each question wants, and focus on the “why” behind each one — most map back to feeding machine learning good assets, data, and goals. For every Google credential, see our Google certification questions and answers hub on the earnperinstall.com blog.
Google Ads Apps Certification questions and answers
Here are 12 practice Google Ads Apps Certification questions and answers, with the correct answer(s) in bold. Cover the answers and test yourself until you’re confident.
Q1. You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take?
Answers: Review the campaign’s existing assets to see if there are assets of enough types and sizes for good ad coverage, and whether they meet the recommended standards for quality; Use the asset report to see which assets are low-performing and gradually swap them out for new ones
Q2. How do Google App campaigns help both marketers and users?
Answer: By delivering a relevant ad to the right user at the right time
Q3. You’re running an App campaign for OneStop, an international clothing retailer. Following measurement best practices, which three questions should you focus on answering?
Answers: Are view-through conversions being measured and valued appropriately?; How are users moving between OneStop’s app and web properties?; Which of OneStop’s app users have the highest long-term value?
Q4. You’re running an App campaign for news publisher World News Online. Choose two reasons why you should care about the quality of its listing on Google Play.
Answers: Information on the Play listing page is used as creative assets in App campaigns; A high-quality listing will encourage downloads by users from the App campaign
Q5. An education company is preparing to run a marketing campaign for their app. Identify three factors they should consider when determining the campaign’s objectives.
Answers: Business goals; App-specific goals; Stage of app maturity
Q6. Which three of the following skills do marketers bring to the table when working with machine learning?
Answers: Strategy; Goal-setting; Creativity
Q7. When setting up a new App campaign, which three settings must be made at the campaign level?
Answer: Budget, language, and location
Q8. Select two reasons why a finance company might invest in app promotion.
Answers: To help users discover the app; To increase user engagement with the app
Q9. Why is it important for a travel app like YourAdventure to create themed ad groups for specific offerings such as culinary experiences, guided hikes, and architectural tours?
Answer: Ad groups with specific themes are used to create and deliver relevant ads to travellers with different interests
Q10. You’re working with a productivity app considering expansion from the US into LATAM. Besides translating the app, which three steps should you take before launching in new markets?
Answers: Research specific market culture and productivity tool usage in LATAM; Customise the app’s UX and expand payment methods relevant to LATAM; Research device usage and connectivity within LATAM
Q11. Why is conversion tracking critical for Google App campaigns?
Answer: Data captured with conversion tracking powers the machine learning that’s at the heart of Google App campaigns
Q12. Your manager is questioning the need to spend time on your new Google App campaign, since ‘machine learning is doing everything.’ What are three things you can tell them you’re doing to guide the campaign?
Answers: Provide the system with ample, meaningful data and the time to process it; Keep an eye on strategy and objectives, evolving them over time as needed; Create helpful boundaries by setting a thoughtful bid and budget
Review these Google Ads Apps Certification questions and answers until the logic behind each one is clear, and you’ll walk into the real assessment with confidence.
Frequently asked questions
Is the Google Ads Apps Certification free?
Yes. The Google Ads Apps Certification is completely free on Google Skillshop — you only need a Google account to sign in and take the exam.
What score do I need to pass?
You need 80% to pass the Google Ads Apps Certification. Several questions are multi-select with partial credit, and you can retake the exam after 24 hours.
How long is the certification valid?
The Google Ads Apps Certification is valid for 12 months, after which you retake the exam to stay certified.
Are these the real exam questions and answers?
These are representative practice questions and answers for studying. The live exam is randomized and updated, so focus on understanding the concepts rather than memorizing a fixed set.
The bottom line
The Google Ads Apps Certification is a quick, free way to prove you can run AI-driven App campaigns that grow installs and engagement. Study the 12 Google Ads Apps Certification questions and answers above, take the free Skillshop course, and go in ready to act as the strategist while machine learning handles execution. Do that, and you’ll pass on your first attempt.
