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PI LIVE is one of the largest performance marketing and affiliate events in Europe, held every autumn in London. This guide covers what PI LIVE is, when and where it happens, who attends, and how to get real value from it.
What is PI LIVE?
PI LIVE, run by the PerformanceIN team, is a two day performance marketing conference that has grown into what the organizers call the Festival of Partnerships. It brings brands, affiliates, publishers, agencies and technology partners together for talks, networking and thousands of pre booked meetings, with a strong focus on the affiliate and partnership channel.
When and where is PI LIVE?
PI LIVE Europe takes place in London each October. The 2026 edition ran from October 19 to 21 across Old Billingsgate and The Steel Yard, and a 2027 October edition is expected. Confirm the exact 2027 dates and venues on the official site before booking.
Who should attend?
- Affiliates, publishers and content creators
- Brands and advertisers running partner programs
- Affiliate networks and SaaS platforms
- Agencies managing partnerships at scale
- Business development and partnership managers
What to expect at PI LIVE
- A packed agenda of partnership and affiliate talks
- Thousands of pre arranged one to one meetings
- A large expo and networking floor
- The Global Performance Marketing Awards
- A professional, deal focused UK audience
How to make the most of it
- Define who you want to meet before you arrive
- Use the meetings system to book slots early
- Prepare a clear partnership pitch
- Prioritize sessions on your biggest challenge
- Follow up within days of the event
Compare it with other shows in our affiliate events guides, and confirm the latest dates, agenda and tickets on the official PI LIVE Europe site before booking.
PI LIVE FAQ
When is PI LIVE 2027?
PI LIVE Europe is held in London each October. The 2026 edition ran from October 19 to 21, and a 2027 October edition is expected. Confirm the exact dates on the official PI LIVE site before booking.
Where is PI LIVE held?
PI LIVE Europe takes place in London. The 2026 edition was hosted across Old Billingsgate and The Steel Yard.
Is PI LIVE worth attending?
For anyone in the affiliate and partnership channel, yes. Its pre booked meetings system, expo and awards make it one of the most efficient networking events in European performance marketing.
The bottom line
PI LIVE is the UK’s flagship affiliate and partnerships event. Confirm the 2027 dates, book your meetings early, and use the packed agenda and networking to grow your partner program.