Display & Video 360 Certification Exam: 50 Best Questions & Answers (2026)

The Display & Video 360 Certification Exam proves you can plan, buy, and optimize programmatic campaigns across display, video, audio, and connected TV using Google’s enterprise DSP. This guide gives you all 50 Display & Video 360 Certification Exam questions and answers — with the correct answer in bold — plus a clear rundown of what the exam covers and how to pass it on Google Skillshop.

Key takeaways

• The Display & Video 360 Certification is free on Google Skillshop and built for users with hands-on DV360 experience.
• It’s deeply programmatic — expect deal types, auctions, bidding strategies, inventory, and reporting.
• Know your deal types — Programmatic Guaranteed, Preferred Deal, Private Auction, and Open Auction each behave differently.

What the Display & Video 360 Certification Exam covers

The Display & Video 360 Certification Exam is one of the Google Marketing Platform credentials, and it assumes real, hands-on experience in the DSP. A huge part of the exam is programmatic buying: the four transaction types (Programmatic Guaranteed, Preferred Deal, Private Auction, and Open Auction), how first-price auctions and automated bid shading work, and how to set them up via the Marketplace, RFPs, and My Inventory.

You’ll also be tested on the account hierarchy (partners, advertisers, campaigns, insertion orders, line items), bulk tools like Structured Data Files (SDFs), and bidding strategies such as vCPM and automated performance goals. Creative topics include Ad Canvas, Swirl 3D ads, and file-size limits, while measurement covers Floodlight (custom variables, counting methods), Active View, Reach Planner, the Unique Reach Audience Report, and instant reporting. Newer privacy themes — the Google tag (gtag.js) and consent mode — round out the Display & Video 360 Certification Exam syllabus. Throughout, it rewards a precise, technical grasp of how DV360’s pieces connect.

How the Display & Video 360 Certification Exam is scored

Like other Google Marketing Platform exams, the Display & Video 360 Certification Exam is an online, multiple-choice assessment, and you need 80% to pass. Questions are detailed and scenario-based, so read each carefully. If you don’t pass, you can retake it after a short waiting period. Running through Display & Video 360 Certification Exam questions and answers first is the quickest way to find your weak spots.

How to prepare and pass on your first try

Start with the free learning path on Google Skillshop, then use the questions below as a mock exam. Because it’s hands-on, practise building an insertion order, assigning deals, and reading each report type. For every Google credential, see our Google certification questions and answers hub on the earnperinstall.com blog.

All 50 Display & Video 360 Certification Exam questions and answers

Here are the 50 practice Display & Video 360 Certification Exam questions and answers, with the correct answer for each shown in bold. Cover the answers and test yourself until you’re confident.

Q1. A media buyer wants to create 50 new line items quickly by using a fixed spreadsheet template. Which tool allows for this bulk creation and editing?
Answer: Structured Data Files (SDFs)

Q2. A media buyer wants to evaluate performance and set up automatic rotation for three different video creatives assigned to one line item. Which setting should they use?
Answer: Completions

Q3. When planning a campaign, a buyer decides to use a pre-curated collection of non-guaranteed inventory from a specific seller. How is the transaction for this collection handled?
Answer: By assigning a private marketplace deal to a line item

Q4. A beverage company wants to reach younger audiences who are active on mobile but not necessarily looking at their screens. Which unique inventory source is only available through Display & Video 360?
Answer: YouTube Audio

Q5. A designer needs to build and preview a customized, multi-asset creative within a real-time, visual workspace. Which feature provides this drag-and-drop environment?
Answer: Ad Canvas

Q6. A practitioner notices an unexpected drop in conversion volume and needs the platform to automatically surface potential causes and optimization suggestions. Which reporting feature provides these automated insights?
Answer: Intelligence panel

Q7. A lead practitioner needs to determine the proportion of impressions delivered within environments deemed suitable according to their quality filters. Which metric provides this percentage?
Answer: Brand safety coverage

Q8. A new team member needs to identify which active insertion orders are at risk of missing delivery goals due to low spend. Where on the user homepage is this data surfaced?
Answer: Underpacing insertion orders shows this data on active insertion orders

Q9. An advertiser wants to maximize business outcomes by allowing the system to find relevant consumers beyond their selected audience segments. Which AI-powered feature should they use?
Answer: Optimized targeting

Q10. A nursery wants to maximize the number of impressions actually seen for their annual sale while staying within a $3 target. Which optimization strategy should they select?
Answer: vCPM

Q11. An advertiser wants to maximize successful transactions without exceeding a specific CPA threshold. Which automated behavior does the algorithm prioritize under this bidding strategy?
Answer: Adjusting bid prices in real time based on the predicted likelihood of a conversion

Q12. An advertiser wants to determine the value of every potential impression using bespoke Python-style logic. Which tool allows for this level of technical specification?
Answer: Custom script

Q13. A global brand running ads across multiple exchanges wants automated control over how many times a unique user is exposed to the message. Which benefit allows for this?
Answer: Frequency management

Q14. A media planner requires a committed volume reservation within a curated list of premium digital radio stations. Which inventory source lets the publisher reserve this capacity at a pre-negotiated rate?
Answer: Programmatic Guaranteed

Q15. An advertiser setting up a Programmatic Guaranteed deal needs to include additional fees for a third-party verification service. Where should these be added?
Answer: Partner costs

Q16. A practitioner needs to manage overarching frequency caps and default targeting across a group of related insertion orders. At which level should they apply these settings?
Answer: Campaign level

Q17. A planner needs a deduplicated estimate of the total number of individuals who will see their ads across digital and linear TV. Which tool provides this calculation?
Answer: Reach Planner

Q18. A client wants to purchase a fixed volume of inventory directly from sports publishers at a set cost. What’s an operational benefit of launching this reservation via a programmatic platform?
Answer: Automated billing, media unification, and holistic frequency management

Q19. A sports gear company wants to bid on below-the-fold ad spots within daily news articles at the lowest cost. Which transaction type should they pursue for this run-of-site inventory?
Answer: Open auction

Q20. An advertiser needs a high-quality, cross-device alternative to traditional TV rating products for a specific consumer segment. Which report provides target rating points (TRP) and demographic composition?
Answer: Unique Reach Audience Report

Q21. A lead practitioner needs a centralized environment to audit suitability coverage and monitor for pre-bid invalid traffic across all active media. Which management interface provides these metrics?
Answer: Brand Controls page

Q22. An advertiser wants to future-proof their measurement and gain click-through conversion data for opted-in users. Which tagging implementation is required for enhanced attribution?
Answer: Google tag (gtag.js)

Q23. A marketer needs to capture specific promo codes used during a transaction, beyond just sales and visits. Which feature of Floodlight should they use?
Answer: Custom variables

Q24. A media buyer identifies a new publisher in the Marketplace and wants to initiate a formal negotiation for a direct deal. What’s the first step in starting this communication?
Answer: Submit a request for proposal (RFP) to the publisher

Q25. A line item has stopped spending. The Troubleshooter shows a high number of losses due to ‘Auction lost (Internal).’ What does this signal?
Answer: Another DV360 campaign is outbidding this one

Q26. In first-price auctions where the clearing price equals the highest offer, which built-in efficiency does Display & Video 360 use to help advertisers avoid overpaying while maintaining a high win rate?
Answer: By using machine learning to apply automated bid shading

Q27. An advertiser wants to reserve premium inventory on a major streaming service with a fixed CPM and assured impressions. Which option assures the publisher can’t reallocate the placement to another buyer?
Answer: Programmatic Guaranteed

Q28. A practitioner wants to visualize performance data without exporting files to external software. Which tool lets them drag and drop dimensions to pivot data in real time?
Answer: Instant reporting

Q29. An advertiser needs to enter all creative details and asset names at once to compile creatives in DV360 with a single action. Which tool should they use?
Answer: Bulk upload spreadsheet template

Q30. A practitioner wants a tool that analyzes their account to provide specific recommendations for fixing misconfigured line items. Which component should they access?
Answer: Troubleshooter

Q31. In DV360 reporting, if no specific attribution model is manually selected for a data set, which model is used as the default?
Answer: Primary (bidding)

Q32. A media buyer is in an auction where the highest bidder wins but pays exactly the price they bid. What type of auction is this?
Answer: First-price auction

Q33. An agency wants to add a creative team to their advertiser account so they can build data-driven creatives directly in the platform. Where does the account owner initiate this?
Answer: User management

Q34. A retailer needs to secure a specific number of impressions on a publisher’s homepage during a holiday weekend. Which transaction model provides a committed volume at a locked-in price?
Answer: Programmatic Guaranteed

Q35. An advertiser is developing a credit model that only attributes post-exposure conversions to impressions statistically confirmed as visible. Which technology activates this filter?
Answer: Active View

Q36. An advertiser is bidding in an environment where a publisher set a floor price and restricted the auction to a select group of invited participants. Which transaction type is this?
Answer: Private auction

Q37. A creative designer sees a ‘Rejected’ status with ‘Heavy file size’ on a display ad. What’s the standard limit for display ads to avoid being filtered?
Answer: 150 KB

Q38. An agency wants to review the most recent modifications made to an advertiser’s brand quality settings. Which section of the Brand Controls page provides this log?
Answer: Change history

Q39. A media team is beginning their first implementation in a new DV360 instance. Before setting campaign goals and flight dates, which structural entity must be configured to house these activities?
Answer: Insertion order

Q40. A retailer wants to count all interactions from a single user as one conversion, provided they occur within a 24-hour period. Which Floodlight counting method should they implement?
Answer: Per session

Q41. An advertiser wants to determine the volume of ad exposures delivered to a single person across platforms and devices. Which metric within a deduplicated report identifies this repetition?
Answer: Average impression frequency

Q42. A retailer launching a seasonal sale in three days needs to secure inventory from a specific publisher quickly without a long negotiation. Which non-guaranteed deal type should they secure?
Answer: Preferred Deal

Q43. A media buyer is bidding where the clearing price is determined exactly by the highest submitted offer. How does this dynamic influence the buyer’s optimal bidding strategy?
Answer: It encourages the buyer to bid their true maximum value for the impression

Q44. An agency needs to define a unique entity for each of its brands that will host its own creatives and tracking pixels. Which designation represents this individual brand?
Answer: Advertiser

Q45. A buyer wants a holistic view of all their active, paused, or completed deals across all transaction types in one place. Where should they visit?
Answer: My Inventory

Q46. A media planner needs to secure high-priority placement within premium content such as YouTube Select. Which workflow is designed for identifying available inventory and establishing terms for these high-value reservations?
Answer: Marketplace discovery and negotiation

Q47. An advertiser wants to serve an immersive mobile display ad that lets users interact with a 3D product model by rotating it. Which ad format must be selected to host this interactive asset?
Answer: Swirl

Q48. A media planner needs a single, unified table that summarizes all campaign components across both reservations and programmatic media. Which interface feature provides this?
Answer: Combined view

Q49. A culinary school is negotiating for high-visibility inventory on a local newspaper’s homepage. They require a fixed price but want the flexibility to decline the impressions if a better opportunity arises. Which transaction type supports this non-binding agreement?
Answer: Preferred Deal

Q50. An advertiser is concerned about privacy regulations in the EEA and needs a tool that communicates user consent choices to Google tags. Which solution should they implement?
Answer: Consent mode

Review these Display & Video 360 Certification Exam questions and answers until the reasoning behind each one is clear, and you’ll be ready for the real assessment.

Frequently asked questions

The bottom line

The Display & Video 360 Certification Exam is a respected, free credential that proves you can run programmatic media at scale. Study the 50 Display & Video 360 Certification Exam questions and answers above, take the free Skillshop course, and pair them with hands-on practice. Do that, and you’ll pass on your first attempt.