Table of Contents
G2E, the Global Gaming Expo, is the largest gaming trade show in North America and a key event for iGaming affiliates targeting the US market. This guide covers what G2E is, when and where it runs, who attends, and how affiliates can benefit.
What is G2E?
G2E, the Global Gaming Expo, is co produced by the American Gaming Association and RX. It gathers casino operators, suppliers, technology firms and, increasingly, online gaming and affiliate businesses for a large expo and conference in Las Vegas. As US online betting expands, G2E has become an important date for iGaming affiliates and operators.
When and where is G2E?
G2E is held in Las Vegas each October, traditionally at The Venetian Expo. A 2027 October edition is expected. Confirm the exact 2027 dates and venue on the official site before planning travel.
Who should attend?
- iGaming and sports betting affiliates targeting the US
- Casino and sportsbook operators
- Gaming technology and platform suppliers
- Payments, compliance and marketing vendors
- Anyone building US regulated gaming partnerships
What to expect at G2E
- A large expo floor spanning land based and online gaming
- Conference sessions on US regulation and marketing
- Thousands of operators and suppliers
- Networking events across Las Vegas
- A strong focus on the growing US market
How affiliates can make the most of it
- Identify the US operators and programs you want to meet
- Book meetings early around the expo
- Bring clear US traffic and compliance data
- Attend sessions on state by state regulation
- Follow up quickly to secure partnerships
See how it compares with other shows in our affiliate events guides, and confirm the latest dates and agenda on the official Global Gaming Expo site before booking.
G2E FAQ
When is G2E 2027?
G2E is held in Las Vegas each October, traditionally at The Venetian Expo. A 2027 October edition is expected. Confirm the exact dates on the official Global Gaming Expo site before booking.
Is G2E useful for affiliates?
Yes, especially for iGaming and sports betting affiliates targeting the US. As American online betting grows, G2E is a key place to meet operators and learn about state regulation.
Who organizes G2E?
G2E is co produced by the American Gaming Association and the events company RX. It focuses on both land based and online gaming.
The bottom line
G2E is the biggest gaming show in North America and an increasingly important event for US focused iGaming affiliates. Confirm the 2027 dates, plan your operator meetings, and use it to build US market partnerships.