The Google Ads Display Certification proves you can plan and run display campaigns that reach the right audiences across the web using Google’s AI. This guide gives you 13 Google Ads Display Certification questions and answers — with the correct answer in bold — plus a clear rundown of what the exam covers and how to pass it on Google Skillshop.
Key takeaways
- The Google Ads Display Certification is free on Google Skillshop and taken online, with an 80% passing score.
- It focuses on the Google Display Network — ad formats, Smart Display, automated bidding, and audience targeting.
- Know your audiences — Affinity for awareness, Custom Intent for consideration, and remarketing for action.
What the Google Ads Display Certification covers
The Google Ads Display Certification centers on the Google Display Network, which reaches people across millions of websites, apps, and Google properties. You’ll be tested on the two main ad formats — Responsive Display Ads (automated, wide reach) and Uploaded Ads (full creative control) — and on the value proposition of Display: powerful machine learning, intent and audience reach, and proven performance.
Expect questions on automated (Smart) bidding, where auction-time bidding tailors a bid for every individual auction using contextual signals, and on matching bid strategies to goals (Target ROAS for revenue, Target CPA for conversions, Maximise clicks for traffic, Target Impression Share for visibility). A big part of the Google Ads Display Certification is audience targeting across the funnel: Affinity audiences for building awareness, Custom Intent for influencing consideration, and standard and dynamic remarketing for driving action. You’ll also see Smart Display’s three automation components — automated bidding, targeting, and creatives.
How the Google Ads Display Certification is scored
Like other Google Ads exams, the Google Ads Display Certification is an online, multiple-choice assessment with match and true/false questions, and you need 80% to pass. If you don’t pass, you can retake it after 24 hours, and the certification is valid for 12 months. Working through Google Ads Display Certification questions and answers first is the quickest way to find your weak spots.
How to prepare and pass on your first try
Start with the free learning path on Google Skillshop, then use the questions below as a mock exam. Focus on which audience type matches each funnel stage and how each bid strategy maps to a goal — those two ideas power most of the exam. For every Google credential, see our Google certification questions and answers hub on the earnperinstall.com blog.
Google Ads Display Certification questions and answers
Here are 13 practice Google Ads Display Certification questions and answers, with the correct answer for each shown in bold.
Q1. What two main ad formats can be used in a Google Display ads campaign?
Answer: Responsive Display Ads; and Uploaded Ads
Q2. How can Google Ads help you to advance your business goals?
Answer: All of the above — by building awareness, influencing consideration, and driving online, in-app, in-person, and over-the-phone sales
Q3. Match each auto-bidding strategy (Target ROAS, Target CPA, Maximise clicks, Target Impression Share) to the right campaign goal.
Answer: Target ROAS → Revenue; Target CPA → Conversions; Maximise clicks → Traffic; Target Impression Share → Visibility
Q4. Match each Google Ads campaign type (Search, Video, App, Shopping) to the right scenario.
Answer: Ads next to Google search results & partner sites → Search; ads within streaming video on YouTube → Video; ads driving app installs & in-app purchases → App; ads with detailed product info on Google Shopping → Shopping
Q5. Which of the following are the benefits of using Responsive Display Ads?
Answer: Simplicity, Automation, and Reach
Q6. Which targeting option is best for achieving brand awareness?
Answer: Affinity
Q7. Which of the following is not a component of Google Display ads’ value proposition?
Answer: Search
Q8. Which of the following is a core benefit of Google Ads automated bidding?
Answer: Auction-time bidding
Q9. Which targeting option is best for influencing consideration?
Answer: Custom Intent
Q10. True or false? Uploaded ads give advertisers access to more inventory than Responsive Display Ads.
Answer: False
Q11. What two types of remarketing can be used on Google Display ads?
Answer: Dynamic remarketing; and Standard remarketing
Q12. What are the three marketing objectives that can be met via targeting on Google Display ads?
Answer: Influence consideration, Build awareness, and Drive action
Q13. What are the three main automation components of Smart Display campaigns?
Answer: Automated bidding, Automated creatives, and Automated targeting
Review these Google Ads Display Certification questions and answers until the logic behind each one is clear, and you’ll be ready for the real assessment.
Frequently asked questions
Is the Google Ads Display Certification free?
Yes. The Google Ads Display Certification is completely free on Google Skillshop — you only need a Google account to sign in and take the exam.
What score do I need to pass?
You need 80% to pass the Google Ads Display Certification, and you can retake the exam after 24 hours if you don’t pass the first time.
How long is the certification valid?
The Google Ads Display Certification is valid for 12 months, after which you retake the exam to stay certified.
Are these the real exam questions and answers?
These are representative practice questions and answers for studying. The live exam is randomized, so focus on understanding the concepts rather than memorizing a fixed set.
The bottom line
The Google Ads Display Certification is a fast, free way to prove you can run effective display campaigns across the web. Study the 13 Google Ads Display Certification questions and answers above, take the free Skillshop course, and go in knowing your ad formats, bid strategies, and audience types. Do that, and you’ll pass on your first attempt.
