Google Ads Video Certification: 50 Best Questions & Answers (2026)

The Google Ads Video Certification proves you can plan, build, and measure YouTube and video campaigns that hit real marketing goals. This guide gives you all 50 Google Ads Video Certification questions and answers — with the correct answer in bold — plus a clear rundown of what the exam covers and how to pass it on Google Skillshop.

Key takeaways

• The Google Ads Video Certification is free on Google Skillshop and taken online, with an 80% passing score.
• It’s organised by objective — awareness, consideration, and action each have their own ad formats, bidding, and audiences.
• Know your formats and audiences — skippable in-stream, bumper, in-feed, plus affinity, in-market, custom, and Customer Match.

What the Google Ads Video Certification covers

The Google Ads Video Certification is built around running effective video campaigns on YouTube and across Google’s video network. A core theme is matching the campaign objective to the right setup: awareness campaigns lean on skippable in-stream and bumper ads with target CPM and reach measurement, consideration campaigns use view-based bidding and Brand Lift, and video action campaigns drive conversions with product feeds, optimised targeting, and CPA-based bidding.

You’ll be tested on audience solutions — affinity, in-market, custom, and Customer Match audiences, plus tools like Insights Finder and Find My Audience — and on measurement, including unique reach and frequency, Brand Lift, core performance metrics, and cross-platform, view-based conversions. Creative best practices feature heavily too: hooking viewers with pacing and tight framing, video ad sequencing, humanising the story, and repeating a clear call to action. Reach Planner, Google video partners, and the reasons creators and viewers choose YouTube round out the Google Ads Video Certification syllabus.

How the Google Ads Video Certification is scored

Like other Google Ads exams, the Google Ads Video Certification is an online, multiple-choice assessment with single-answer, multi-select, and scenario questions, and you need 80% to pass. If you don’t pass, you can retake it after 24 hours, and the certification is valid for 12 months. Running through Google Ads Video Certification questions and answers first is the quickest way to find your weak spots.

How to prepare and pass on your first try

Start with the free learning path on Google Skillshop, then use the questions below as a mock exam. Focus on which ad format, bidding strategy, and audience fits each objective — that mapping powers most of the exam. For every Google credential, see our Google certification questions and answers hub on the earnperinstall.com blog.

All 50 Google Ads Video Certification questions and answers

Here are the 50 practice Google Ads Video Certification questions and answers, with the correct answer for each shown in bold. Cover the answers and test yourself until you’re confident.

Q1. You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?
Answer: Skippable in-stream ads and bumper ads

Q2. You’re creating a storyboard for a video ad and you’re optimising for view completions. Which of the following is a way to hook and sustain attention?
Answer: Use engaging pacing and tight framing

Q3. During media planning, what can Reach Planner help with?
Answer: Forecasting reach of your YouTube campaign alongside TV

Q4. You want to reach people who are actively looking to buy certain products or services in the near future to grow consideration for your brand. What audience solution should you use?
Answer: In-market audiences

Q5. What do Insights Finder and Find My Audience help you do?
Answer: They help you understand who your most valuable customers are on YouTube and how to reach them

Q6. The goal of your Google video campaign is to grow consideration. What should your bidding solution optimise towards?
Answer: Views

Q7. Why is it a good idea to opt in to Google video partners when creating a Google video campaign for awareness?
Answer: It’ll extend the reach of video ads to a collection of leading publisher sites and apps

Q8. What action should you take when optimising a campaign to drive conversions faster?
Answer: Track lighter actions to provide more signals to Google’s machine learning algorithms

Q9. What two video ad formats are optimised for engagement and designed to help customers think of you first when they’re looking to buy?
Answer: Skippable in-stream ads and in-feed video ads

Q10. You want to reach cooking enthusiasts with your Google video campaign. What audience solution should you use?
Answer: Affinity audiences

Q11. Which of the following captures how YouTube serves users, creators and advertisers?
Answer: Connection, innovation and trust

Q12. You’re planning a Google video campaign with an awareness goal, and you want to measure how many people were served your ads and how many times across devices and formats. In addition to metrics such as ‘Video played to’, what measurement solution should you use?
Answer: Unique reach and frequency

Q13. To measure the full value of your action campaigns, what two conversion types should you capture in your reporting?
Answer: Cross-platform and view-based

Q14. Of all video campaign effectiveness levers, what’s the dominant driver of return on investment and the strongest on digital media?
Answer: Creative

Q15. How should you approach creative effectiveness in order to boost performance of video campaigns?
Answer: Use research-backed creative guidelines and iterate with experimentation

Q16. You’re building a Google video campaign with the goal of growing consideration for your brand. What’s the benefit of using video ad sequencing?
Answer: It allows you to reinforce a message by telling a story through a series of videos

Q17. You’re running a video action campaign to drive online sales in a single automated campaign. What extension should you add to your campaign?
Answer: Product feed

Q18. You want to reach people based on their interests using your Google video campaign, but you’re not looking to build or refresh audiences manually. What audience solution should you use?
Answer: Affinity audiences

Q19. You’re helping a client understand how adding YouTube to their marketing mix will help them. Which three user trends on YouTube are valuable to communicate?
Answer: Streaming on TV, short-form content and shopping

Q20. It’s your first time running a video action campaign. What approach to bidding strategy should you implement for optimal results?
Answer: Start with Maximise conversions to establish CPA performance, then switch to target CPA to capture more conversions at the desired CPA

Q21. For your Google video campaign, you want to reach people who browsed similar websites to yours. What audience solution should you use?
Answer: Custom audiences

Q22. Why is it a good idea to opt into optimised targeting when creating a video action campaign?
Answer: It’ll help you reach new and relevant audiences who are likely to convert

Q23. How should you approach your audience strategy when setting up a video action campaign to convert intent into action?
Answer: Focus on those most likely to convert by starting with high-intent audiences before expanding to broader audience types

Q24. Your goal is to increase purchase intent for your products. What type of Google video campaign should you use?
Answer: Product and brand consideration

Q25. A business owner wants people to think about their brand in decision-making moments. What marketing objective connects to this goal?
Answer: Consideration

Q26. You’re running a Google video campaign with an awareness goal and want to understand how it shifts user perception or behaviour. In addition to metrics like ‘Video played to’, which measurement solution should you use?
Answer: Brand Lift

Q27. What video ad formats are optimised to drive action among potential customers in decision-making moments, making it easier for them to take measurable actions?
Answer: Skippable in-stream ads and in-feed video ads

Q28. How should you approach evaluating video action campaign performance to drive more conversions?
Answer: Compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA before making adjustments

Q29. You’re running a Google video campaign with a consideration goal and want to understand how it influences viewer perception or intent. Which measurement solution should you use?
Answer: Brand Lift

Q30. You created your first video ad a few months ago and want to make small changes to improve performance. What post-production edits should you make?
Answer: Increase the pace and tighten the framing

Q31. Which of the following accurately summarises the streaming trend that YouTube advertisers should understand?
Answer: People are watching YouTube on connected TV devices, which further extends YouTube’s reach

Q32. When making creative for a video action campaign, which best practice should you follow?
Answer: Repeat your call-to-action

Q33. You’re making a video ad to drive reservations for a tourism company on their website. Which call to action (CTA) should you use?
Answer: Book now

Q34. You’re planning a video action campaign and want to start with lower-funnel audiences and then expand. Which combination aligns to that approach?
Answer: Start with Customer Match, then expand to affinity audiences

Q35. You have a goal to increase scale and improve CPA performance and efficiency. Which marketing objective aligns to that goal?
Answer: Action

Q36. Which of the following captures the four reasons creators choose YouTube?
Answer: Freedom, reach, infrastructure, income

Q37. Your client wants to understand the short-form content trend. How should you summarise it?
Answer: Short-form content acts as a discovery tool for audiences who also enjoy long-form content

Q38. If your marketing objective is to build awareness, what audience solutions should you consider using in your Google video campaign?
Answer: Affinity audiences and custom audiences

Q39. You’re summarising the value of YouTube to your leadership team. How should you summarise the shopping trend?
Answer: Creators influence users’ purchasing decisions, and YouTube drives purchasing behaviour

Q40. You’re creating a Google video campaign with ‘brand awareness and reach’ as the goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?
Answer: It’ll optimise bids to put the campaign’s message in front of as many relevant people as possible

Q41. What’s a benefit of using Google’s video solutions to achieve your awareness, consideration or action goal?
Answer: Google’s video solutions simplify the campaign creation process by automatically aligning to marketing objectives

Q42. You’re running a Google video campaign with a consideration goal and want to measure how many people watched your video. What measurement solution should you use?
Answer: Core performance metrics

Q43. You’re a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to take action?
Answer: Include a specific call to action (CTA)

Q44. You want to reach male users who are 35 to 44 years old with your Google video campaign. What audience solution should you use?
Answer: Demographics and detailed demographics

Q45. You work for a creative agency making video ads for a client who’s struggled to connect with customers. Which approach helps people think or feel something?
Answer: Humanise the story

Q46. You’re planning a video action campaign. How should you approach your measurement strategy?
Answer: Measure the full value with Google Ads conversion tracking and include lighter conversion events

Q47. Your goal is to increase retention and loyalty for your brand. What type of Google video campaign should you use?
Answer: Product and brand consideration

Q48. What are the three primary benefits of Reach Planner?
Answer: It provides trustworthy unique reach forecasts, media mix options and automation recommendations

Q49. You ran a successful awareness campaign with a 30-second video ad and now want to remarket to audiences who saw it with memorable, shorter ads. What video ad format should you use?
Answer: Bumper ads

Q50. You aren’t sure which mix of formats is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?
Answer: Skippable in-stream ads and non-skippable in-stream ads

Review these Google Ads Video Certification questions and answers until the reasoning behind each one is clear, and you’ll be ready for the real assessment.

Frequently asked questions

The bottom line

The Google Ads Video Certification is a fast, free way to prove you can run high-performing YouTube and video campaigns. Study the 50 Google Ads Video Certification questions and answers above, take the free Skillshop course, and go in knowing your formats, bidding, and audiences by objective. Do that, and you’ll pass on your first attempt.