Title tag should not be more that 70 characters.
Description tag should not be more than 155 characters.
The only thing he says is : “Google does not use the keywords meta tag in web ranking”. That’s it! All the other information is made up by so called experts.
There are different types of Robots Tags
- The spider will crawl every page.
<meta name=”robots” content=”index, follow”>
you are also allowed to type it like this:
<meta name=”robots” content=”INDEX, FOLLOW”>
<META NAME=”robots” CONTENT=”INDEX, FOLLOW”>
<META NAME=”robots” CONTENT=”index follow”>
- The spider will not crawl any page.
<meta name=”robots” content=”index, nofollow”>
- The spider will now only look at this page and stops there.
<meta name=”robots” content=”noindex, follow”>
- The spider will not look at this page but will crawl through the rest of the pages on your website.
<meta name=”robots” content=”noindex, nofollow”>
5. Revisit After Tag
Tell spiders to come back and index your website again.
<meta name=”revisit-after” content=”7 days“>
You can change 7 days to any amount. It is up to your choice.
6. Rel-canonical Tag
Rel-canonical tag is incredibly important, but is only needed when you have duplicate content issues or you’re looking to move the link equity from one page to another.
Common mistakes with Rel-canonical tag. Read more
Correct way to use it. Official page. Read more
Correct HTML Meta tag format:
<title>Up to 70 Characters of relevant keywords</title>
<meta name="description" content="Relevant description of your website not more than 155 characters, should include important keywords" />
<meta name="robots" content="index, follow">
<meta name="revisit-after" content="7 days">