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The Google Digital Marketing and E-commerce Certificate is a beginner friendly Coursera program that prepares you for entry level marketing and ecommerce roles. This guide covers what it is, the cost, what you learn, and how it fits with Google Ads certifications.
What is this certificate?
The Google Digital Marketing and E-commerce Certificate is part of the Google Career Certificates on Coursera. It teaches the fundamentals of digital marketing and ecommerce, including email marketing, social media, SEO, analytics and running online stores, with no prior experience required.
Cost and duration
The program costs about 49 US dollars per month on Coursera and takes most learners three to six months, for a total often around 300 dollars. It is included with Coursera Plus, and financial aid is available.
What you learn
- Digital marketing and ecommerce foundations
- Email marketing campaigns and automation
- Social media marketing and management
- Search engine optimization and analytics basics
- Building and managing an ecommerce store
How it fits with Google Ads certifications
This certificate builds broad marketing fundamentals, while the Skillshop Google Ads certifications go deep on paid campaigns. Many marketers pair the two: start here for the basics, then add Google Ads Search, Display and Video certifications to specialize in advertising.
Who should get it?
- Career changers entering digital marketing
- Small business owners and founders
- Students and recent graduates
- Aspiring ecommerce and social media marketers
Related Google certifications
Related certifications on our site: all Google certifications, google ads search professional, google ads display, google ads video. For official details and to take the exam, see the official Google page.
Digital Marketing certificate FAQ
How much does the Google Digital Marketing and E-commerce Certificate cost?
It costs about 49 US dollars per month on Coursera and takes three to six months, so the total is often around 300 dollars. Financial aid and Coursera Plus can lower the cost.
Is this the same as Google Ads certification?
No. This Coursera certificate teaches broad digital marketing and ecommerce fundamentals, while the free Skillshop Google Ads certifications focus specifically on paid advertising. They complement each other.
Is it worth it for beginners?
Yes. It is a strong, beginner friendly foundation for marketing and ecommerce roles, and it includes projects and job search support.
The bottom line
The Google Digital Marketing and E-commerce Certificate is a solid, beginner friendly foundation for a marketing career. Finish the projects, then layer on the free Google Ads certifications to specialize in paid advertising.