Key Points to Consider for SEO “HIGH PRIORITY”
Write great content (HIGH PRIORITY)
Great
content is where it all starts. You can have all the keywords in the
world, but if your content is no good, people won’t stick around on your
site and search engines won’t find your site valuable.
Add new content all the time (HIGH PRIORITY)
Sites
that have new content added on a regular basis are seen as more
reliable than sites that rarely do. This also helps you to increase the
amount of relevant content on your site, which also improves your
rankings.
Create a great keyword phrase (HIGH PRIORITY)
The
first thing you should do when working on search engine optimization is
find a great keyword phrase for that page. You shouldn’t try to
optimize your entire site to one keyword phrase – instead focus on
writing pages for specific keywords and phrases.
Choose a phrase that is popular, but not too popular (HIGH PRIORITY)
When
trying to decide on a keyword phrase, you want to find one that is
popular but not extremely popular. This may seem counter-intuitive, but
the reality is that extremely popular keywords are very desirable and so
very competitive. It’s better to try to optimize for keywords that you
can rank higher. You’ll get more pageviews from a less popular keyword
when you’re on the first or second page of the search engines, than from
a super popular keyword that you only make it to page 50 of search
engines.
Write an accessible site (HIGH PRIORITY)
Accessible
HTML is accessible to both search engine spiders and screen readers.
The more accessible you make your pages, the easier it will be for
search engines to read and rank your pages.
Get a domain with your keyword phrase (HIGH PRIORITY)
Putting your keyword phrase in your domain name is a great way to optimize for that phrase.
Use the keyword phrase in your title tag (HIGH PRIORITY)
The
title tag is one of the most important tags on your Web page. And
placing your keyword phrase in the title tag, preferably at the
beginning, is very important to get that phrase into the search engines.
Plus, that puts your keyword phrase as the link in the search engine
index.
Use your keyword phrase in headlines (HIGH PRIORITY)
Headline
tags (h1, h2, h3, etc.) are a great place to use your keyword phrase
and secondary keywords. Search engines recognize that headlines are more
important than the surrounding text, and so assign greater value to
keywords found there.
Use your keyword phrase in anchor text of links (HIGH PRIORITY)
Link
text is another great place to put your keyword phrase. Links stand out
on most Web pages, and so are given higher priority than surrounding
text.
Ask other people for links to your page (HIGH PRIORITY)
A
great way to get inbound links is to simply ask for them. But remember
that excessive cross-linking can be viewed as spammy, so be careful
about trading links or otherwise buying links on external sites.
Try to get links from reputable sites (HIGH PRIORITY)
Reputable
sites that link to you will increase your reputation. After all, if a
reputable site feels that your site is valuable enough to link to, that
means that your page has more value. You can tell if a site is
considered reputable both by how high it appears in search engines and
it’s Google PageRank. Also, .edu sites have a higher reputation because
they represent schools and universities.
Try to get links from similar sites (HIGH PRIORITY)
Inbound
links from sites similar to your own are important as well. This
indicates that your site does have content related to that topic. Plus,
it indicates that your competition finds your site valuable, and that
gives your site more credibility.
Try to get links from .edu, and .gov sites (HIGH PRIORITY)
Sites
that are on .edu and .gov top-level domains have a large amount of
credibility because they are very difficult to get. So if you can get
the designers of those sites to link to you, that gives your site more
credibility as well.
